Placard

placard(s) (multi) piece of paper with information for everyone stuck on a board or wall

installation in the context of exhibition BUITEN, SANTO i.s.m. S.M.A.K. Ghent, 2018



Everywhere in the city you have large blank billboards with the legal possibility to make messages visible to everyone. These signs, however, are mainly used for profitable events, rarely for 'matters of general interest' in the broad sense. The placard of MARGE contains a simple open message of general interest, but without a very clear purpose.

In times of non-stop scandals, climate changes, crises, war, elections ... alarming messages from all sides seem to suggest at the same time that something needs to change urgently. The messages often contradict each other substantively, according to the agenda of the person or institution that speaks, but the red thread seems the same; the world in which we now live is about to collapse, we are not doing well, it can only get better.

The MARGE placard removes these messages from their context; only the almost panicky undertone is retained. Through the confrontation with the placard in the public space and its clarity and abstraction, the exact interpretation of the message remains open. The reader may feel personally addressed and urged to do something. Or the reader writes the message to an organization that does not support it. It is not clear who is speaking, or why they are speaking.

One could consider the note as an indictment against the general tone of messages in the city, or a parody, or a search for the archetype of modern reporting.



This entry is the seed of a project that has been in the slate for years. The message "DOE ER DAN TOCH IETS AAN. (DO SOMETHING ABOUT IT.)" We have already penned down in 2012, but in the meantime we have not done anything about it yet.

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